AI Automation & Advanced Digital Marketing

Three-month programme teaches AI-powered marketing, including generative AI, automation, and advertising. Graduates gain portfolio, experience, and skills for top companies or agency launch.

Cohort Months

May, September, February

Durations

3 Months Duration (1 Cohort Cycle)

Mode

Hybrid (Online + Physical), Self-Pace (Recorded)

Pricing

₦660,000.00 per cohort seat.

Cohort Months

May, September, February

Durations

3 Months Duration (1 Cohort Cycle)

Mode

Hybrid (Online + Physical), Self-Pace (Recorded)

Pricing

₦660,000.00 per cohort seat.

Overview

Program Overview

This programme teaches you to design, automate, and manage high-performing digital marketing systems using AI tools for content creation, advertising, funnel building, customer targeting, and workflow automation.

You’ll work with platforms like ChatGPT, Claude, Meta Ads Manager, Google Ads, Zapier, and Make to build real marketing campaigns, automated workflows, and client-ready projects. Advanced strategies in paid advertising, CPA marketing, email automation, analytics, and agency operations are also covered.

Nigeria has over 100 million internet users and more than 1,800 digital marketing positions listed on Glassdoor. Companies like Flutterwave, Paystack, MTN, Jumia, Konga, and Moniepoint are seeking AI-powered campaign marketers. Globally, AI marketing professionals earn 20-43% more than traditional marketers, with remote roles at international companies offering $50,000-$150,000+ annually. The demand for AI-fluent marketers exceeds supply in Nigeria and globally.

In Nigeria, digital marketing managers earn ₦1.5M to ₦4.3M annually (Glassdoor, 2025 data). Internationally, AI-focused marketing specialists earn $75,000-$120,000 at entry-to-mid level and $140,000-$250,000+ at senior and director levels. In-demand skills include AI content generation, marketing automation, paid advertising optimisation, and data-driven campaign management. Fintech, e-commerce, telecoms, and FMCG are the fastest-growing hiring sectors in Nigeria.

In three months, you’ll transition from no AI marketing experience to managing paid ad campaigns, building automated sales funnels, creating AI-generated content, and securing your first clients. You’ll have a professional portfolio, proven systems, and the option to work for leading companies or start your own agency.

Audience

Who This Program Is For

Beginners wanting to enter a high-demand, well-paying career. No coding or technical experience required.

Traditional marketers looking to upgrade their skills with AI tools and automation.

Business owners and entrepreneurs wanting to run their own ads, automate customer acquisition, and reduce agency dependency.

Freelancers and side-hustlers looking to offer AI-powered marketing services.

Recent graduates and NYSC members seeking a practical, career-ready skill set.

Career changers wanting to transition into digital marketing and leverage AI for faster career growth.

Skills

Tools & Core Competencies

Graduates can create AI-generated marketing content, optimise paid advertising, design sales funnels, set up marketing automation, track campaign analytics, run CPA and affiliate marketing campaigns, build websites and apps using AI no-code tools, and manage client relationships.

The Tech Stack

  • List of software apps you will be trained on and master during this program:

    • ChatGPT, Claude, Gemini (AI & LLMs)
    • Jasper, Copy.ai, Midjourney, Canva AI (AI Content)
    • Runway ML, Sora, AI video ad generators (AI Video)
    • Meta Ads Manager, Google Ads, TikTok Ads (Advertising)
    • Zapier, Make (Integromat), Webhooks (Automation)
    • AI landing page builders, sales funnel tools (Funnel & Landing Pages)
    • Mailchimp, Brevo, Klaviyo (Email Marketing)
    • HubSpot, CRM automation platforms (CRM)
    • Google Analytics 4, Google Tag Manager, Conversion API (Analytics & Tracking)
    • Voluum, Bemob, RedTrack (CPA Tracking)
    • SEMrush, Ahrefs, Surfer SEO (SEO)
    • AI website builders, AI app prototyping tools (No-Code / Vibe Coding)
    • Buffer, Hootsuite, social automation tools (Social Media)
    • WhatsApp Business API, SMS automation (Communication)

Core Technical Skills

  • Individuals learning digital skills to work independently or build online income streams.

    • AI prompt engineering for marketing
    • AI-powered content creation (copy, video, graphics)
    • Paid advertising campaign management (Meta, Google, TikTok)
    • Marketing automation workflow design
    • Sales funnel architecture and optimisation
    • Email marketing automation and segmentation
    • CPA and performance marketing operations
    • Conversion tracking and analytics interpretation
    • A/B testing and campaign optimisation
    • AI-assisted website and app prototyping
    • Client proposal writing and agency systems
    • Social media growth strategy

Soft Skills

  • Key professional traits cultivated throughout the cohort program:

    • Strategic Thinking: Translating business goals into marketing campaigns.
    • Data-Driven Decision Making: Adjusting strategy using analytics.
    • Client Communication: Presenting results and managing expectations.
    • Creative Problem Solving: Adapting AI outputs to industries and audiences.
    • Time Management: Running multiple campaigns simultaneously.

Curriculum

Syllabus & Course Modules

The curriculum spans 13 modules over 3 months. Each module builds on the last, covering AI fundamentals, content creation, advertising, automation, analytics, and agency operations. Students complete hands-on projects in each module and a capstone campaign at the end.

Foundation module covering how AI is reshaping digital marketing. Students learn to use large language models effectively for market research, content strategy, and campaign planning.

Practical copy creation across all marketing channels using AI, from ad copy and sales pages to email sequences and blog content, with systems for bulk production.

Creating marketing visuals and video content using AI tools for campaigns, social media, and brand assets.

Designing conversion-focused landing pages and multi-step sales funnels. Covers funnel psychology, A/B testing, and optimization strategies.

Building functional websites, app prototypes, and simple SaaS products using AI, with no programming background required.

Turning AI marketing skills into income through freelancing, agency work, SaaS products, and service-based businesses.

Building automated marketing workflows that handle lead routing, CRM updates, email/SMS sequences, and client fulfillment without manual intervention.

Running profitable ad campaigns across Meta, Google, and TikTok using AI for audience research, creative generation, budget optimization, and scaling.

Setting up and scaling affiliate and CPA campaigns with proper tracking, offer selection, and international targeting strategies.

Building AI-driven email systems with behavioral triggers, segmentation, and high-converting broadcast and evergreen sequences.

Setting up conversion tracking, interpreting campaign data, and building client-facing dashboards and reports.

Creating automated content calendars, AI-generated short-form video scripts, and hybrid organic/paid growth strategies.

Building a digital marketing agency from scratch: proposals, onboarding, recurring revenue systems, and outreach automation.

Earn a career certificate upon completion

Feel free to include this credential in your LinkedIn profile, resume or CV. You could also share it on social media and mention it during your performance review.

Methodology

How You Will Learn

The following courses or modules are included in this program. Course content and structure may vary slightly by cohort.

Interactive Live Classes

Instructor-led sessions with real-time Q&A and demonstrations.

Hands-on Assignment

Weekly tasks using real tools and platforms to reinforce each module.

Peer Community

Collaboration with fellow students for group projects and feedback.

Real-World Projects

Build actual marketing campaigns, funnels, and automation systems for your portfolio.

Certification

Your Industry Credential

Upon completing the program, graduates are awarded a NovelTech Academy Certificate in AI Automation & Advanced Digital Marketing.

This certificate demonstrates proficiency in AI-driven marketing automation workflows, paid advertising, and agency operations. It acts as a testament to practical training, providing valuable evidence for employers, freelance clients, and professional portfolios.

Prerequisites

Admission Requirements

No prior marketing, coding, or technical experience is necessary. This program caters to complete beginners and professionals aiming to enhance their AI skills. Participants will require a working laptop with a minimum of 4GB RAM, any operating system, a stable internet connection for online sessions, and basic computer literacy. All software used in the program is either free or offers free tiers. Instruction is provided in English.

The program welcomes individuals of all ages and backgrounds, with no degree requirements.

Apply Now

Select an Upcoming Cohort

Our programs have fixed cohorts with set start dates, schedules, and limited seats to ensure focused learning and support.

AI Automation & Advanced Digital Marketing (September Cohort)

Master AI-powered marketing systems and launch a high-demand career in 3 months. This intensive program covers generative AI, marketing automation, paid advertising, performance marketing, and agency operations. Graduates leave with a portfolio, real project experience, and…

  • Apply Ends: August 28, 2026
  • Start: September 1, 2026
  • Limit: 25 seats (1 enrolment per user)
  • Modes: Hybrid (Online + Physical), Self-Pace (Recorded)
  • Duration: 3 Months Duration (1 Cohort Cycle)
  • Fees: ₦382,500.00
Apply to Cohort

AI Automation & Advanced Digital Marketing (February Cohort)

Master AI-powered marketing systems and launch a high-demand career in 3 months. This intensive program covers generative AI, marketing automation, paid advertising, performance marketing, and agency operations. Graduates leave with a portfolio, real project experience, and…

  • Apply Ends: February 11, 2027
  • Start: February 15, 2027
  • Limit: 25 seats (1 enrolment per user)
  • Modes: Hybrid, Self-Pace
  • Duration: 3 Months Duration (1 Cohort Cycle)
  • Fees: ₦382,500.00
Registration Opens January 7

AI Automation & Advanced Digital Marketing (May Cohort)

Master AI-powered marketing systems and launch a high-demand career in 3 months. This intensive program covers generative AI, marketing automation, paid advertising, performance marketing, and agency operations. Graduates leave with a portfolio, real project experience, and…

  • Apply Ends: May 22, 2027
  • Start: May 25, 2027
  • Limit: 25 seats (1 enrolment per user)
  • Modes: Hybrid, Self-Pace
  • Duration: 3 Months Duration (1 Cohort Cycle)
  • Fees: ₦382,500.00
Registration Opens April 13