Digital Marketing

12-week programme covers SEO, paid advertising, copywriting, email marketing, content strategy, social media marketing, and search engine marketing. Graduates gain a professional portfolio and hands-on experience.

Cohort Months

May, September, February

Durations

3 Months Duration (1 Cohort Cycle)

Mode

Hybrid (Online + Physical)

Pricing

₦298,500.00 per cohort seat.

Cohort Months

May, September, February

Durations

3 Months Duration (1 Cohort Cycle)

Mode

Hybrid (Online + Physical)

Pricing

₦298,500.00 per cohort seat.

Overview

Program Overview

NovelTech Academy’s Digital Marketing program is a 3-month intensive that covers foundational marketing concepts to running live, revenue-generating campaigns. You will build real ad campaigns on Google and Meta, write converting sales copy, design email automation workflows, optimise websites for search engines, and develop full-funnel content strategies. Each module is project-based, so you graduate with a portfolio of actual work.

The curriculum includes performance marketing, SEO, paid social, email automation, and analytics, reflecting what Nigerian and international employers hire for. Instructors are active practitioners who incorporate current industry case studies into every session.

Nigeria’s digital marketing sector is booming. Lagos alone has over 800 open digital marketing positions at any given time, with strong demand in fintech (Flutterwave, Paystack, Kuda Bank), e-commerce (Jumia, Konga), telecoms (MTN, Airtel), and FMCG multinationals (Nestle, Unilever). Remote work has opened access to international roles paying in USD and GBP, where mid-level Nigerian marketers earn ₦400,000 to ₦900,000 monthly. Freelancers serving multiple clients regularly exceed ₦500,000 per month.

Entry-level digital marketers in Nigeria earn ₦80,000 to ₦150,000 monthly, mid-level professionals ₦200,000 to ₦400,000, and senior specialists ₦400,000 to ₦700,000 or more. In the US, the average digital marketer earns $63,700 per year. The highest-paid specialisations are performance marketing (Google/Meta Ads), SEO, and email automation. Fintech, tech, and telecoms companies offer the strongest compensation packages.

In 12 weeks, you will progress from understanding digital marketing basics to managing live campaigns, writing effective copy, and interpreting analytics for data-driven decisions. You will graduate with a professional portfolio from real projects, practical experience in paid and organic campaigns across major platforms, and the ability to enter a marketing role, secure freelance clients, or start your own online business immediately after completing the program.

Audience

Who This Program Is For

Complete beginners with no prior marketing experience who want a structured path into a high-demand tech career.

Business owners and entrepreneurs who want to market their own products and services online.

Career changers from fields like banking, communications, or teaching who want to pivot into a digital-first role with strong remote work potential.

Freelancers and side-hustlers who want to formalise their skills, add paid advertising expertise, and charge professional rates.

Marketing professionals in traditional roles who need to add digital channels to their skillset.

Recent graduates looking for a marketable skill that can generate income quickly, either through employment or freelancing.

Skills

Tools & Core Competencies

Graduates will plan, execute, and optimise multi-channel digital marketing campaigns, run profitable ad campaigns on Google and Meta, write persuasive sales copy, build and automate email sequences, optimise websites for organic search, create content strategies aligned with business goals, and report on campaign performance using analytics dashboards.

The Tech Stack

  • List of software apps you will be trained on and master during this program:

    • Google Ads, Google Keyword Planner (Search Advertising)
    • Meta Ads Manager, LinkedIn Ads (Social Advertising)
    • Google Search Console, Google Analytics, Ahrefs / SEMrush (SEO)
    • Mailchimp, ConvertKit, ActiveCampaign (Email Marketing)
    • WordPress, Canva (Content / CMS)
    • Meta Business Suite, Hootsuite, Buffer (Social Media)
    • Google Analytics 4, Meta Insights, UTM builders (Analytics)
    • Google Docs, Hemingway Editor, Grammarly (Copywriting)
    • ClickFunnels, WordPress landing page builders (Funnel Building)

Core Technical Skills

  • Individuals learning digital skills to work independently or build online income streams.

    • Search Engine Optimisation (on-page, technical, off-page)
    • Pay-Per-Click campaign management (Google & Meta)
    • Keyword research and competitive analysis
    • Conversion-focused copywriting
    • Email list building and automation
    • Social media strategy and management
    • Content marketing planning and execution
    • Google Analytics setup and reporting
    • A/B testing and conversion rate optimisation
    • Retargeting and remarketing campaign design
    • Landing page optimisation
    • Marketing funnel design and execution

Soft Skills

  • Key professional traits that were cultivated and refined throughout the cohort program

    • Strategic Thinking: Connecting campaign tactics to business objectives and ROI targets.
    • Data-Driven Decision Making: Using analytics to optimize spend and double down on what works.
    • Persuasive Communication: Writing and presenting ideas that move audiences to action.
    • Client & Stakeholder Management: Presenting campaign results and recommendations to non-technical audiences.
    • Adaptability: Keeping pace with platform algorithm changes and emerging marketing channels.

Curriculum

Syllabus & Course Modules

The curriculum is structured across 8 modules that progress from foundational skills (SEO, copywriting) through platform-specific advertising (Facebook, Instagram, Google Ads) to strategic disciplines (content marketing, email marketing, SEM). Each module builds on the last, and every topic includes hands-on exercises or live campaigns.

Covers the full spectrum of search engine optimization, from keyword research to technical audits and link building. Students will optimize a live website and track ranking improvements.

Teaches persuasive writing for ads, landing pages, emails, and social media. Students learn psychological triggers, headline formulas, and conversion optimization through writing exercises.

The largest module. Students set up real ad accounts, create campaigns, learn targeting and retargeting, and optimize for conversions across Meta and Google platforms.

Focuses on paid search strategy across advertising platforms, including ad copywriting, landing page optimization, and campaign measurement.

Covers content strategy, storytelling, audience research, and creating content that drives traffic and conversions.

Teaches organic social media strategy, content creation, community building, and performance measurement across major platforms.

Deep dive into pay-per-click advertising strategy, bidding, budget management, and campaign optimization for maximum ROI.

Covers list building, email design, automation workflows, deliverability, and analytics for high-converting email campaigns.

Earn a career certificate upon completion

Feel free to include this credential in your LinkedIn profile, resume or CV. You could also share it on social media and mention it during your performance review.

Methodology

How You Will Learn

The following courses or modules are included in this program. Course content and structure may vary slightly by cohort.

Interactive Classes

Instructor-led sessions covering concepts with live demonstrations and real-time Q&A.

Hands-on Assignments

Weekly practical tasks where you apply what you learned to real platforms and campaigns.

Peer Collaboration

Group exercises and campaign critiques that sharpen your strategic thinking through feedback.

Live Campaign Projects

Build, run, and optimize actual marketing campaigns on real platforms during the program.

Certification

Your Industry Credential

Upon successfully passing the final examination, graduates are awarded a NovelTech Academy Professional Certificate in Digital Marketing. This prestigious certificate serves as a formal acknowledgement of your completion of a comprehensive and challenging, project-based program.

The curriculum is designed to equip you with essential skills in SEO, paid advertising, copywriting, email marketing, content strategy, and social media marketing. It ensures that you have not only acquired theoretical knowledge but also demonstrated practical competency across all modules.

This certification is a testament to your ability to apply digital marketing strategies effectively in real-world scenarios, enhancing your career prospects in the ever-evolving field of digital marketing.

Prerequisites

Admission Requirements

Prior Knowledge: This program is tailored for complete beginners, starting from the very basics, so no prior knowledge is necessary.

Equipment: Participants will need a laptop, either Windows or Mac, with a minimum of 4GB RAM and a stable internet connection. A smartphone is also recommended for testing mobile ad formats and social media content.

Software: Essential software includes the Google Chrome browser, a Google account (required for Google Ads, Analytics, and Search Console), and a Facebook account (needed for Meta Business Suite). All primary tools utilised in the program are either free or offer free tiers.

Language: The program is conducted in English.

Age and Other Requirements: The program is open to individuals of all ages. No degree or prior technical experience is required.

Apply Now

Select an Upcoming Cohort

Our programs have fixed cohorts with set start dates, schedules, and limited seats to ensure focused learning and support.

Digital Marketing (September Cohort)

Master the full digital marketing stack in 12 weeks. This intensive program covers SEO, paid advertising across Google and Meta platforms, copywriting, email marketing, content strategy, social media marketing, and search engine marketing. Graduates leave with…

  • Apply Ends: August 28, 2026
  • Start: September 1, 2026
  • Limit: 30 seats (1 enrolment per user)
  • Modes: Hybrid (Online + Physical)
  • Duration: 3 Months Duration (1 Cohort Cycle)
  • Fees: ₦298,500.00
Apply to Cohort

Digital Marketing (February Cohort)

Master the full digital marketing stack in 12 weeks. This intensive program covers SEO, paid advertising across Google and Meta platforms, copywriting, email marketing, content strategy, social media marketing, and search engine marketing. Graduates leave with…

  • Apply Ends: February 11, 2027
  • Start: February 15, 2027
  • Limit: 30 seats (1 enrolment per user)
  • Modes: Hybrid (Online + Physical)
  • Duration: 3 Months Duration (1 Cohort Cycle)
  • Fees: ₦298,500.00
Registration Opens January 7

Digital Marketing (May Cohort)

Master the full digital marketing stack in 12 weeks. This intensive program covers SEO, paid advertising across Google and Meta platforms, copywriting, email marketing, content strategy, social media marketing, and search engine marketing. Graduates leave with…

  • Apply Ends: May 22, 2027
  • Start: May 25, 2027
  • Limit: 30 seats (1 enrolment per user)
  • Modes: Hybrid (Online + Physical)
  • Duration: 3 Months Duration (1 Cohort Cycle)
  • Fees: ₦298,500.00
Registration Opens April 13